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The more Simon started to understand the difference between finite and infinite games, the more he began to see infinite games all around us. He started to see that many of the struggles that organizations face exist simply because their leaders were playing with a finite mindset in a game that has no end. The leaders who embrace an infinite mindset, in stark contrast, build stronger, more innovative, more inspiring organizations. They have the resilience to thrive in an ever-changing world, while their competitors fall by the wayside. Ultimately, those who adopt an infinite mindset are the ones who lead the rest of us into the future.

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The 5 Practices


We can't choose the game. We can't choose the rules. We can only choose how we play. Any leader who wants to adopt an infinite mindset must follow these five essential practices.


I wrote this book not to convert those who defend the status quo, I wrote this book to rally those who are ready to challenge that status quo and replace it with a reality that is vastly more conducive to our deep-seated human need to feel safe, to contribute to something bigger than ourselves and to provide for ourselves and our families. A reality that works for our best interests as individuals, as companies, as communities and as a species. If we believe in a world in which we can feel inspired, safe and fulfilled every single day and if we believe that leaders are the ones who can deliver on that vision, then it is our collective responsibility to find, teach and support those who are committed to leading in a way that will more likely bring that vision to life. And one of the steps we need to take is to learn what it means to lead in the Infinite Game.

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Choosing and maintaining an infinite mindset is hard. Very hard. It takes practice and a community of support. It’s a journey best traveled together. Let’s support one another as we learn to be infinite-minded leaders.

Read a preview of The Infinite Game.
Explore more videos, articles, and other content on The Infinite Game.

Keynote: The Infinite Game

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Workshop: The Infinite Game

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Check out The Mindset Tour with Simon Sinek and get tickets to his new, live show.
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Coming soon

Simon will be hosting a free book club where he will host a Q&A to discuss the ideas in the book, chapter by chapter.

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Books by Simon

Start With Why
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Leaders Eat Last
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Together Is Better
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Find Your Why
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The Infinite Game
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