Never Split the Difference

The general idea behind Never Split the Difference is that you should view a negotiation as an attempt to get what you want, rather than a compromise where both parties get slightly less than what they want. I believe the best and simplest example of this is the black/brown shoe example shared by Mr. Voss; if your wife wants you to wear black shoes, and you prefer brown, you do not compromise by wearing one of each, because then neither you nor your wife are actually pleased with the result.

Start with Why

Start with Why answers some of the most complex questions about business and culture in the most obvious of ways that has left me honestly confused. I am not sure how this kind of brilliance has eluded business culture for so long, and yet it makes perfect sense that the Read more…